Is the Matchbox Apartment Era Drawing to a Close?
A few days ago, I had a fascinating conversation with a senior tech lead whose life has revolved around Hinjewadi—a technology hub—for the past 12 years. Much of that life has been spent living in gated communities with tall buildings. His insights about life in the city are particularly enlightening. According to him,
"I’m lucky to have everything from a fully-fledged gymnasium to a swimming pool and a view of another building’s balcony. But I feel a strange longing to experience someplace where my feet can rest firmly on the ground."
This is precisely what I mean by the “Great Pune Pivot.”
At present, we are experiencing quite a dramatic change in attitude, as most of them seem to be preferring trading their small sky-filing cabinets on the 15th floor for vast estates located in the peaceful environs of the city outskirts. With the emergence of hybrid working patterns into our lives, the dream of having just a quick commute of only 10 minutes becomes less appealing.
The new dreams regarding housing today involve:
✅ A vast place for creating a personal office space, where you can be both productive and creative.
✅ A personal garden, which will provide you with some peace and quiet far away from the crowds and commotion typical of public parks.
✅ Fresh air and peace and quiet as opposed to the bustle of urban life.
At Swaraj Homes, we believe in reinventing the notion of homeownership. It is not only about providing you with plots of land, but also offering a whole “Custom Life” philosophy. Our approach enables you to get rid of the limitation of standard floor plans provided by developers. Instead of building according to plans made years ago, which fit a developer’s budget at the time, we give you a chance to create an oasis that will meet your lifestyle and requirements.
Taking into account such a trend, we should ask ourselves an important question: are we ready to put “Quality of Life” above “Proximity to the Office”?
"I’m lucky to have everything from a fully-fledged gymnasium to a swimming pool and a view of another building’s balcony. But I feel a strange longing to experience someplace where my feet can rest firmly on the ground."
This is precisely what I mean by the “Great Pune Pivot.”
At present, we are experiencing quite a dramatic change in attitude, as most of them seem to be preferring trading their small sky-filing cabinets on the 15th floor for vast estates located in the peaceful environs of the city outskirts. With the emergence of hybrid working patterns into our lives, the dream of having just a quick commute of only 10 minutes becomes less appealing.
The new dreams regarding housing today involve:
✅ A vast place for creating a personal office space, where you can be both productive and creative.
✅ A personal garden, which will provide you with some peace and quiet far away from the crowds and commotion typical of public parks.
✅ Fresh air and peace and quiet as opposed to the bustle of urban life.
At Swaraj Homes, we believe in reinventing the notion of homeownership. It is not only about providing you with plots of land, but also offering a whole “Custom Life” philosophy. Our approach enables you to get rid of the limitation of standard floor plans provided by developers. Instead of building according to plans made years ago, which fit a developer’s budget at the time, we give you a chance to create an oasis that will meet your lifestyle and requirements.
Taking into account such a trend, we should ask ourselves an important question: are we ready to put “Quality of Life” above “Proximity to the Office”?
